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The Best Early Black Friday Fitbit Deals Available Right Now: Up to 43% off

FitBit Black Friday deals are here! So if you’re looking for great Fitbit savings and discounts, you’ve come to the right place.

There are lots of great discounts online and this page is updated daily with the best deals we have been able to find. Take a look:

Today’s Deals:

Deals we recommend, last updated on Wednesday October 20, 5am PDT:

Fitbit Ace 2 Activity Tracker for Kids, Grape
Price: $39.95
Was: $69.95
Discount: 43%

Click here for more deals on Fitbit products at Amazon

Need more information? Here you go:

Do you know which Fitbit to get?

Which Fitbit is best for you?

Fitbit continues to be the most popular wearable fitness gadget, and it’s not hard to see why. They are easy to wear, look great and have some excellent technology behind them to monitor your activity levels.

With six wristbands to choose from, Fitbits cater to every fitness level and budget. With a choice of the Fitbit Charge, Flex, Alta, Charge HR, Surge and Blaze, choosing the best one for you can be overwhelming.

The below breakdown will help you make a decision, based on what your main needs are.

Fitbit Flex

Best for those on a budget.

Everybody knows that Fitbits are most certainly not cheap, but they aren’t the most expensive gadgets out there either. The Fitbit Flex is the cheapest model, and is great for a beginner, especially if you’re not sure if you are going to stick with monitoring your exercise. Like the other models, it’ll track your daily steps and miles, as well as let you know how many calories you’ve burned.

Unlike some of the models, however, it doesn’t have a digital screen. Instead, you tap the band firmly to bring up five ‘dots’, each of which represents 20% of your daily goal.

If you’re looking for an easy, no-fuss way to monitor your activity levels, the Fitbit Flex is definitely for you.

Fitbit Alta

Best if you need to be “nudged”.

If you’re looking for a Fitbit to keep you motivated and on track to reach your fitness goal, then you have a fair few contenders to choose from. If you struggle to get up in the morning, all of the Fitbits have an alarm which vibrates against your wrist to wake you up gently. Beware, however, the Blaze and the Surge models have a snooze feature, so it may be worth giving these two a miss if you’re partial to sleeping in.

One of the most useful models for the lazy may be the Alta – it has a ‘reminder to move’, a smart feature that nudges you to get up and walk at least 250 steps an hour. The Alta is also quite reasonably priced, and falls within a mid-range budget.

Fitbit Surge

Best if you love technology.

Without a doubt, those who love technology should get the latest model, the Fitbit Surge, if they don’t mind splashing out a bit of extra money, of course.

With all the best features of the previous models, the Surge is hailed as the ‘ultimate fitness super watch,’ and feels like an evolution compared to the earlier models. Unlike the others, it comes with an accurate GPS tracker and allows you to monitor your exercise in real time – great if you spend a lot of time in the gym.

It also boasts a larger screen and, like the Charge, Charge HR and Blaze has an ‘altimeter’ meaning it can now measure how many floors you have climbed in a day.

If you’re more about style, you might want to give the Surge a miss, as it definitely wasn’t gifted with a sleek design. It is also only currently available in black, blue and tangerine.

There is definitely a Fitbit for everyone, and hopefully, you now have a better insight of which one is best for you.

Now it’s time to find some great deals and get the Fitbit you want.

Cyber Monday and Black Friday 2017 are here and there plenty of Fitbit deals and discounts you need to check out for. Fitbit is undoubtedly one of the most reputable brands in the wearables and fitness market. And 2016 was a pretty good year for Fitbit as it literally outsold other competitors in the fitness trackers industry. We’ll only wait and see if it will beat last year’s sales record on Black Friday 2017.

An Overview of All Fitbit Products

In 2007 James Park and Eric Friedman, a couple of friends based in San Francisco, realized that sensors and wireless technology had reached a point where they could have a substantial impact on the health and fitness of people.

That’s the premise under which Fitbit was started. A decade later, the company is still breaking new ground with its activity trackers and various other forms of wireless-enabled wearable technology.

If you’re considering purchasing a product that will help you monitor activity, exercise, food intake, weight and sleep, but can’t decide which Fitbit option is the best for you, we’ve put together a comprehensible and easy to digest overview of all their products as of 2020.

This should help you find out which tracker is the best fit for your lifestyle, and even know if you should get one, none, or even several of these.

Fitness Wristbands and Clips

Fitbit started in the wearable technology game with the following devices…


This little monitor is Fitbit’s most basic device. It’s a simple and discreet way of monitoring your daily activity, since instead of strapping it to your wrist you can simply clip it to your belt, pocket or bra.

While wearing it, it monitors each step you take, the distance you amass every day, and the calories you burn while doing so.

It features a single touchable screen that presents you with a quick view of your daily statistics. For a more in-depth look of the information it compiles, it syncs with Fitbit’s own App.

One of the benefits of it being so simple, is that it comes with a replaceable watch battery that lasts up to 6 months without recharging. It’s also built sturdily, so it will survive any minor falls or hits. It’s also water-resistant.

If you’re looking for a simple tracker that requires almost no maintenance and that you can wear without showing, the Fitbit Zip might do the trick.

Flex 2

This one’s Fitbit’s most customizable monitor. It tracks steps, distance, calories burned, active minutes, hourly activity and stationary time.

It can also distinguish between activities like running, swimming (it’s waterproof obviously) sports and aerobic workouts thanks to its SmarTrack feature.

Since it’s marketed as a monitor for all-day activity it also tracks how long and well do you sleep. It can also be adjusted to set sleeping goals through bedtime reminders and a silent wake-up alarm.

Notifications are also a big part of the Flex 2, since it sends reminders that encourage you to move so that you take 250 steps every hour. It also syncs with your phone to vibrate each time you get a call or a text.

The Flex 2 also features a detachable tracker that can fit a wristband of various colors, a hand-polished bangle or an elegant pendant.

Fitbit Alta

Taking it up a notch is the Alta. Although it has most of the features from the Flex 2, its main difference is that it has a tap display.

The display gives you instant access to your stats, the time and even smartphone notifications on a slim OLED screen.

The Alta isn’t interchangeable between accessories, but you do get to choose between several types of metal, leather or classic bands.

Heart Rate and Fitness Wristbands

This next product line is very similar in look and features to the Alta and the Flex 2, but they incorporate Fitbit’s own PurePulse Heart Rate tracking.

The benefits of having a heart rate tracker are that it optimizes calorie burn tracking all day and during all activity. It also helps to avoid overtraining during exercise, as well as monitoring your cardio workouts over time.

Heart rate also lets these devices monitor your sleep in a deeper manner, showing your time in light, deep and REM sleep so it can really understand your sleep quality.

This technology is featured in the next two Fitbit devices, but let’s see how they compare to one another.

Alta HR

This one keeps the wristband design almost as slim as with the Alta, but manages to include the PurePulse technology.

Apart from that, it also holds most of the features from the Alta and Flex 2, with more available models for interchangeable bands.

Fitbit Charge 2

While this one offers mostly the same features as every device thus far, its main difference is that it features a larger OLED screen with tap display.

Of course, this means that the wearable device becomes a bit thicker, larger and thus more visible (which somehow also means a shorter battery life).

It also takes the PurePulse technology a bit further, letting the device offer guided breathing sessions based on your heart rate as a way to manage stress.

And if that wasn’t enough, it also carries two new features that you won’t find on the previous devices. These are MultI-Sport Modes, which lets you track for running, weights or yoga, and the option to sync to your phone’s GPS.

The latter feature lets you see run stats like pace and distance on your wrist, as well as a map of your route once the workout is over.


Fitbit decided to enter the smartwatch game back in 2014. A little behind certain competitors like Apple perhaps, but they were wise enough to put their expertise in fitness as their first priority with these watches.

Fitbit Blaze

This was the very first smartwatch by Fitbit. It has a lot of the familiar features from the brand’s wristbands.

Namely, those are the PurePulse Heart Rate, Notifications, Multi-Sport Tracking, GPS sync, Guided Breathing Sessions, All Day Activity & Sleep, Reminders and a Battery life that lasts up to 5 days.

But a larger device was bound to come jam-packed with more features. One of the goodies inherent to this watch is Cardio Fitness Level, which is Fitbit’s own cardio program that lets you see how you can improve your training over time. It also lets you set workout goals and summaries.

The bigger color screen allows for something called “On-Screen Workouts with Fitstar”. This means you can start a workout from your watch and follow step-by-step instructions and coaching right from your wrist.

If that wasn’t enough, this thing also lets you control your music, adjusting volume, playing, pausing or switching songs that play from your smartphone by simply tapping your watch.

Of course, it’s also quite customizable. You can switch between a huge variety of bands to adapt the watch for any occasion.

Fitbit Ionic

The next Fitbit smartwatch was introduced to the market in 2017. It follows the trend of the Blaze in terms of fitness, but makes a reach towards being more lifestyle-oriented (or in other words, closer to an Apple Watch).

This means that apart from all the fitness features it should have, it also has the ability to install apps, make payments, store and play music, and even work with bluetooth headphones.

Nicely, the people at Fitbit were smart enough to not overlook the fitness aspect in a watch that’s almost $100 more pricey than the blaze. They added something they call “insights” to the performance on this watch.

This means that this thing not only monitors your sleep and lets you figure out what to do with the stats yourself, it actually helps you set sleeping goals and gives you a recommendation based on a clearer picture regarding how your daily routine might be affecting your sleep quality.

It does the same thing with a new feature called “Resting Heart Rate” which tells you how your cardiovascular health and fitness are progressing by tracking your heart rate during resting periods and following its trends over time.

The Fitbit Ionic also features three types of accessories to choose from: a line for sport, a line of leather bands, and a “classic” one, with looks that are somewhat reminiscent of retro digital watches.

Fitbit has also partnered with Adidas to create a special edition of the Ionic which is barely in the making. But you can know more about it by signing up at their website.

Wireless Fitness Headphones

It wasn’t long until Fitbit decided to use its technology and manufacturing capabilities to expand into more products other than fitness trackers.

The obvious bet, considering the music control in the last two devices, was probably headphones. Fitbit’s Wireless headphones are all about incorporating the fitness-compatibility of their other designs into a pair of earbuds.

The Fitbit Flyer (odd that they went with a singular name for a pair of something) is sweat proof, straps securely to your ears (you can customize them for a better fit) and features a “communication box” with a dual microphone, as well as music and call controls so you can have your device perform basic actions without having to take it out of your pocket.

But what about the audio? It’s obvious that Fitbit doesn’t specialize in manufacturing audio technology, so it was smart of them to partner with Waves Technologies (the developers of audio plugins and signal processing hardware) to handle the wireless sound within these fitness headphones.

Now, although it’s an audio company, Waves has never developed its own pair of headphones or earbuds. A better choice there might have been Sennheiser or AKG, so you might want to consider that if you’re an audiophile.

That being said, these headphones do feature passive noise isolation and they can also be connected to various devices, including the Fitbit Ionic. So they certainly don’t lack in terms of functionality.

Wi-Fi Smart Scale

Another recent incursion into the new-product-type territory from Fitbit is the Aria 2. It’s a smart scale that you can keep at home and that can keep track of weight, body fat %, BMI, and lean mass for up to 8 users.

It syncs wirelessly with your Fitbit App, so it shows you all those stats in the form of various charts and graphs. In spite of the availability for various users, it keeps the info of each one private.

It features a stylish design that can be purchased in either black or white and has a nice polished glass surface.

What Will Be Next?

So those are all the Fitbit products that are in production as of late 2020. As they keep continue to push the boundaries of what wearable devices can do, it’s kind of exciting to imagine what will they come up with next.

Some way to track your water intake and keep you hydrated perhaps? Or maybe even try to open their own gyms or health centers for hardcore Fitbit users?

We’ll see what they come up over the following years. Until then, I hope this overview of Fitbit products has solved your qualms regarding the potential purchase of any of these.

For a product that’s all about data and managing information, it’s important that we look at the statistics and trends that put the FitBit where it is on the market. Specifically, what we need to consider for Black Friday 2020 and what predictions we might be able to make about sales on the Fitbit.

What To Expect On Black Friday This Year

The product saw huge hype and popularity during its release in the mid-2010s. It was a piece of high-quality consumer electronic accessory that capitalized on that booming market, as well as overlapping with the ever-popular health and fitness market.

This meant that prices and popularity were huge to start with, but both have tapered in a way that seems to make it a great choice for bargain-hunters and savvy shoppers in 2020. As ever, there are two real factors here: the movement of RRP over the past few years, and the amount of sale % we’ve seen with the FitBit in the past.

Technology Prices: Trends from Black Fridays of the Past

The drop in RRP and the improvement of the basic models of the Fitbit are both the result of normal trends in consumer electronics. If it’s non-essential and relatively new on the market, it’ll open expensive and get cheaper as the manufacturer grows, or the technology makes big strides.

For the Fitbit, this meant an opening price of around $150 on the “charge 2” mid-tier model, all the way until recent months. The RRP currently stands at around $120, meaning that the normal price is a slightly-expensive accessory but we’re not looking at an artisanal or premium product. This is the middle-of-the-road FitBit.

The discounts we’ve seen in the past are varied – with some small sales and some huge but rare markdowns. The average sale on the FitBit was around 20%, but double-discounts aren’t uncommon and there was even a time when the price dropped from $150 to $90 in the space of a single month.

This actually makes predictions difficult: the Fitbit is regularly discounted down by 20%, but previous consumer holidays have shown discounts between 33% and 45%. This means that there’s no hard and fast way to figure out what we’re going to see on Black Friday 2020.

Predicting FitBit Sales on Black Friday 2020

The stats, however, can give us a gentle hint. Pre-Black Friday sales have already started, with recent price-dips of 20% – something that has been quite predictable in the past. Trends in recent sales do suggest that we’re looking at a larger sale in the next few months.

Much like a volcano, it’s hard to pinpoint when this is going to happen, but Black Friday is the best guess: the manufacturers and stores are likely to sell more products, so prices can come down lower. We’d say that the data from the past year or two – when you compare it with the Alta and Ionic models – suggest that sales will be around $25-50 off.

This means we’re looking at the FitBit dropping just below $100 – a great milestone to break – or even coming closer to the all-time low of $80.

Why the FitBit is Hard to Predict – and What You Should Look For

This is one of the hardest products to predict, but it’s predictably-discounted. We know that the Fitbit is going to be seeing some great reductions – that make it a far more viable product for most Americans’ budgets – but how much you’re going to save is something we’ll only learn on the day!

Keep your eye out for online retailers who may be partaking heavily in cyber Monday sales. If you don’t find any sales over 20%, the data says that waiting may actually be beneficial! Either way, Black Friday 2020 is going to mean good things for anyone looking to get a great bargain on a FitBit!

Fitbit Deals from Past Years

Some of the Fitbit products that were up for grabs on 2016-2019

sBlack Friday offers include Fitbit Sip, Fitbit Flex, Fitbit Charge, Fitbit Surge among others.

These products featured juicy discounts and deals that saw up to $50 and more cut off on regular prices. For instance, Fitbit Charge 2 heart rate + fitness wristband was available on sale at 129.95 down from the normal price of $149.95. The Fitbit Alta heart + fitness wristband featured a price tag of $99.95($30 off) in most online stores. Fitbit Blaze smartwatch was going at $149.99 from the regular price of $199.99. Fitbit Surge’s price was set at $179.98 from the normal price of $249.95.

Stores That Promoted the Fitbit Offer 2016-2019

A lot of online-based stores were in to promote the Fitbit 2016 Black Friday offer and they did make significant sales out of it. Customers who were keen on these offers took advantage of discount coupons, deals, store cards, and reward programs. Some of the stores that featured Fitbit products in their 2016 Black Friday flyers include Kohl’s, Walmart, Amazon, Target, Dick’s Sporting Goods, Sam’s Club, AAFES, and Best Buy among others. We only hope they’ll be presenting these offers to their customers in 2017 Black Friday too.

What Else Should I Get on Cyber Monday and Black Friday?

The following products always have great deals in November. Check them out:

Weighted Blankets – Black Friday

Dna Kits – Black Friday

Treadmills – Black Friday

Bowflex – Black Friday

Massage chairs – Black Friday

Massage guns – Black Friday

Cyber Monday and Black Friday 2020 mark the start of a great week for smart watch shoppers as online stores unleash plenty of discounts and deals on Fitbit products. The prices of these products will probably be slashed even more and the deals might just be juicier than last year. We also anticipate stores to feature more Fitbit products to their offer line-ups, something that will be great for shoppers.

Black Friday weekend is one of the best times to shop for your Christmas gifts and New Year gifts. And shopping for Fitbit smart watches on 2020 Cyber Monday and Black Friday can make for perfect gifts for your fitness-focused friends and family members. Be sure to check out for ads from different online stores to start preparing for shopping even as these days draw near.

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